I just got done reading through the comments on the Trout Underground, following Tom Chandlers post about Simms Fly Fishing announcing direct sales. It’s going to be a hot button issue and I will be interested to see how it goes. At this time, I really can’t say that I have a black and white opinion on the subject. It does seem to me that an inevitable change is underway; good or bad, right or wrong.
I am currently a fly shop employee in Montana, a Simms Guide Ambassador, and a Fly Fishing Outfitter/Guide in Alaska. I am proud to wear Simms waders: Made in Montana. Without them, my 120+ days on the water would not be nearly as pleasant. Over the years, many of my clients have moved toward Simms waders. They have learned from my experience, and now their own, that Simms waders are simply the best. I have toured the operation in Bozeman and met many of the good people involved in the company. If you think the waders are expensive, you should see how much labor goes into each pair. The materials costs are huge and the operating cost of the specialized machines is very high. Simms is the only manufacturer in the USA making Gore Tex waders. They employ a great crew of people in Bozeman, Montana. Most of those people are outdoor lovers and fly anglers.
I have previously worked at a fly shop in Colorado and have visited and supported shops around the country when traveling. I expect that as most manufactures move toward direct selling, the small, specialized shops in towns and cities will fade away. Key destination shops should remain strong and survive by selling lots of flies, running guides, and fulfilling on demand needs for gear. They will be the focus of hands on retail and the outlet for showcasing gear in the future. I don’t believe the fly shop is going away, I just believe there will be fewer choices.
It is my hope that Simms will continue to strive to make the very best fly fishing products and that those products will be available in fly shops. It is also my hope that we will always have fly shops to visit, see new gear, talk the fishing flap, and catch the fishy vibe.
For more on the debate, visit Angling Trade.
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